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2120 Fyffe Road
Columbus, Ohio 43210
Phone: 614-292-6181
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Strategy Formulation (STEP 6)

Last modified 2007-12-11 16:06

Eight Strategic Issues have been identified for which we are collecting, summarizing and analyzing feedback through the spring conferences, pulse report and the help of volunteers from throughout the system. The eight issues highlighted are shown below (in no particular order). Each has an overview of the spring roundtable discussions by subcommittee that you may view by clicking the name of the issue.

Beneath the issue name are goals for each strategic issue. At annual conference, as we move to the next stage of the strategic planning process, we will be brainstorming action strategies for each of the goals listed. Groups will meet at annual conference for discussions to take place around a particular issue. Feedback can always be sent to the point of contact for the issue.

Issue leaders are listed beside the issue name and you may click on their name to contact via email.

Development of Goals

Technology in Our Future (contact Jerry Thomas, thomas.69@cfaes.osu.edu)

      1. Develop an annually updated technology plan and policy
      2. Create and fill additional positions that address technology issues such as Technology czar, web designer (adult/distance learning), support positions.
      3. Prioritize infrastructure and technology tools for internal and external use and create appropriate funding streams.
      4. Develop/maintain core competency & skill levels in technology.

Consumer Awareness (contact Jamie Weiner, weiner.66@cfaes.osu.edu)

      1. Develop a strategic marketing plan inclusive of specific tactics for reaching targeted audiences.
      2. Centrally dedicate funding to support the comprehensive marketing plan, including media buying, printed materials, web support, and human resources to carry out the plan.
      3. Establish processes to measure effectiveness of the marketing plan, establishing a base line to judge from and ongoing research mechanisms for judging effectiveness of the marketing plan.

Staff Base (contact Garee Earnest, earnest.1@cfaes.osu.edu)

      1. Transition to a competency-based approach to human resources (identify core competencies aligned with strategic plan, develop plans for competency based approaches in hiring, professional development training and development, succession planning, performance management).
      2. Enhance the way OSU Extension utilizes volunteers across the system.
      3. Explore staffing patterns that effectively meet the needs of communities in 2014 (including programmatic and operations).

Expanding Clientele (contact Linda Kutilek, kutilek.1@cfaes.osu.edu)

      1. Enhance stakeholders’ (internal & external) understanding that clientele expansion is important.
      2. Build cultural competencies within the organization.
      3. Develop a public image of being complimentary vs. competitive with other agencies.
      4. Create horizontal (lateral) communication systems within the organization.

Sustainable Funding (contact Ken Martin, martin.1540@cfaes.osu.edu)

      1. Develop cost recovery incentives that go back to the unit and the individual. 
      2. Structure approaches and resources for attaining grants, contracts, and other external funds to maximize our efforts and support and extend the program efforts we are doing.
      3. Develop a theme / branding across the counties and state with design plans and templates.
      4. Enhance the organizational culture to one that values the relationship building process with the power brokers in the state and communities.
      5. Explore ways to support programs including in-kind contributions, gifts, and fees.

Research Opportunities (contact Stephen Wright, wright.900@cfaes.osu.edu)

      1. Develop each individual’s skills and abilities to conduct applied, theoretical, and evaluative research in their specialization and as collaborators that contribute to other projects.
      2. Form a research unit composed of individuals/teams to conduct research studies.
      3. Document statewide impacts using cutting-edge research procedures and evaluative methods.
      4. Monitor and use futuring approaches that will forecast cutting edge applied, theoretical, or evaluative research requirements and opportunities.

Effective Curricula (contact Steve Baertsche, baertsche.1@cfaes.osu.edu)

      1. Develop and Implement a Curricula Development, Review and Dissemination Plan

      2. Create a Searchable Database that Recognizes the Diversity of Approved Extension Curricula

Addressing Issues from a Holistic Perspective (contact Bill Grunkemeyer, grunkemeyer.1@cfaes.osu.edu)

      1. Prioritize statewide initiatives Extension wishes to address from a holistic perspective
      2. Structure multidisciplinary teams to address the identified statewide initiatives through a holistic perspective
      3. Implement new methods of communication that cross program areas and use technology that will enhance sharing of information within Extension and with Extension’s partners 
      4. Establish and implement clear and appropriate indicators of success specific to the identified holistic initiatives

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